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discussion global effects marketing

Global forces and macro-environment factors continually challenge marketers. Selecting one of the macro-environmental factors from the table above (in our book) prepare a report on how you see that global force affecting, influencing, and limiting marketers in the near future.

For example, point # 2 states that “the movement of manufacturing capacity and skills to lower-cost countries” is one of the forces affecting marketing. How will this statement affect multi-nationals in their marketing plans for the future?

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