The objectives of the case are as follows:
1. Read the case fully and in 2-3 sentences (max), explain what the core business problem is.
2. What are the consumer segments as described by odi lenses? Do the segments “make sense”?
– Create a table that has a column for each segment
– In the rows, describe the product and experience attributes that each segment cares about
– IF the need is unclear, you can say “unclear”
3. Determine which segment that odi lenses cares the most about.
focus on creating an EVC analysis
