solved I’m working on a business question and need guidance to

I’m working on a business question and need guidance to help me learn.

read the chapter and answer five questions.
Understand what is market segment

How to segment them

Be able to use segment variables and categorize customers in clusters

What are some separating features? How relevant to business?
Demographic or psychographic

Explain how to identify competitors

Create something unique
Use hotel airline examples, ex. Same product, same prices

Understand what is sales forecasting
Explain different techniques used in sales forecastingno outside resources are required.