solved Learning Outcome:After completing this exercise, you shall be able to:
Learning Outcome:After completing this exercise, you shall be able to:
? Â Create an official product awareness statement for the media
? Â Write a press release introducing the new product launched by your company
Problem StatementWrite an attention grabbing Press Release (200-250 words) informing media about the launch of a new product in the ABC Company’s product line.Tasks:
? Â Write a press release for a new product launched by your company.
? Â Your press release should have/follow:? A Standard Press Release format,
? An effective headline,
? Basic information (e.g. what, who, when, where and why),
? Supporting details of the product and the target customer details.
? Â You are allowed to make up extra information whenever necessary/appropriate