solved Think of a company including a catchy name and a

Think of a company including a catchy name and a product or service. Complete the following parts.
Part I – Answer the following items in a paragraph (8-10 sentences per paragraph) form:

What is the name of the company and what product or service does your company offer? (1 paragraph)
Describe the Market Segmentation for your product/service. (2 paragraphs)
Describe the Positioning Strategy for your product/service. (2 paragraphs)

Part II

Draw and describe the Perceptual Mapping for your product/service. (1 picture and 1 paragraph)
What is the Entry Strategy for your product/service? (2 paragraphs)
Describe the Product Lifecycle Management (1 paragraph)
Brand Equity Management (1 paragraph)
Product Line Management (1 paragraph)

Part III

Write a one page abstract summary

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