solved I’m working on a communications question and need an explanation

I’m working on a communications question and need an explanation and answer to help me learn.

This is the topic for this assignment : “The AIM Planning Process for Effective Business Messages” 

Find an article or video (e.g., NPR.org; nytimes.com; wnyc.org; pewresearch.org; the text has some ideas, too) or Youtube video relating to the chapter topic you have selected. You can also check out the Library Resource link on the left navigation bar in our Canvas course to explore business-related articles and cases.
Submit the URL, the video, or the article.
Upload a Word document with a response to each item listed below:

Summarize the article/video/audio. Minimum one paragraph and minimum 5 sentences.
Relate and thoroughly explain the article/video/audio to a specific concept in the text, showing how your submittal relates to it. Minimum one paragraph and minimum 5 sentences.