solved SEMESTER PAPERÂ TOPICÂ Misaligned Goals between Sales and Marketing Ralph

SEMESTER PAPER 
TOPIC 
Misaligned Goals between Sales and Marketing

Ralph Biggadike (May, 1979).The Risky Business of Diversification. Retrieved from https://hbr.org/1979/05/the-risky-business-of-diversification  Philip Kotler, Neil Rackham, and Suj Krishnaswamy (July-August, 2006). Ending the War between Sales and Marketing. Retrieved from https://hbr.org/2006/07/ending-the-war-between-sales-and-marketing  Jenny Cermak, Maryanne Hancock, Homayoun Hatami, and Roland John (October 30, 2014). Put the “and” Back in “Sales and Marketing”. Retrieved from https://hbr.org/2014/10/put-the-and-back-in-sales-and-marketing  Raymond O. Loen (May, 1964). Sales Managers Must Manage. Retrieved from https://hbr.org/1964/05/sales-managers-must-manage  Benson P. Shapiro (September, 1977). Can Marketing and Manufacturing Coexist?. Retrieved from https://hbr.org/1977/09/can-marketing-and-manufacturing-coexistUse the above article for supports too