solved I’m working on a english question and need an explanation

I’m working on a english question and need an explanation to help me learn.

In your discussion, state the purpose of the speech and cite the thesis statement (if applicable). If there is no explicit thesis, state the speech’s claim. Then, lay out the structure of the speech to the class, and let the class know if this structure is organized and logical (you may claim that it is not organized – it’s up to you). Let the reader know how this method of organization helps or does not help the speaker’s purpose. Then, discuss the style of composition – does the style help the speaker prove his/her point? Finally, study the introduction and conclusion of your chosen speech. Explain how the speaker ‘hooks’ the reader in, or, conversely, if the introduction is not strong, explain why. Discuss the conclusion of the speech as well, and point out its strengths and weaknesses. Please answer these questions fully in your response (use thoughtful sentences).
 https://www.ted.com/talks/adam_kucharski_how_can_w…