solved Question 1 “In this age of online video streaming and

Question 1
“In this age of online video streaming and live radio, listening to audio broadcasts [has become a] popular way to stay informed and be entertained … While a podcast may be less timely than a live radio broadcast, its on-demand nature gives it an edge. Audiences can choose what they want to listen to, and when.” Tuning to the trend of podcasts (2020, May 20). In The Straits Times.
https://www.straitstimes.com/singapore/tuning-to-t…With the above statement in mind, conduct primary research on listeners’ views of podcasts
and secondary research on the trends that affect radio listenership. Pick ONE local radio
station from Singapore Press Holdings Radio or Mediacorp Radio network as your research subject.
a) Briefly analyse the issues and challenges faced by the radio industry.(10 marks)b) To determine the listeners’ views on podcasts and trends that affect listenership (for the
radio station you selected),
i) propose a research topic and the appropriate research questions for your research
project;
ii) employ a proper research method in view of your research topic, and
iii) discuss THREE key findings from the research.
(50 marks)
c) Based on your key findings, prepare a brief communication plan containing
recommendations for your selected radio station to reach its listeners more effectively.
(20 marks)
d) Appraise the research method (that you used in your research) in terms of its usability
and relevance in addressing your research study, and evaluate the usefulness of
communication research for media organisations.
Students’ Notes
(20 marks)