solved By the end of this lesson week, students will be

By the end of this lesson week, students will be able to:1. Explain the role of interpersonal communication in behavior change.2. Explain the role interpersonal communication plays in information diffusion, interpretation, and elaboration.3. Define how opinion leaders can be targeted by campaign planners.Please look for an example of a “word-of-mouth” or viral marketing campaign to share with the class this week where the message moved through interpersonal networks, either offline or those facilitated by technology. Write a brief paragraph or two about your example. Describe the message or messages that were created. What types of opinion leaders do you think the campaign was trying to target? Was the campaign successful in getting opinion leaders to spread the message? Through what specific interpersonal channels was the message spread? Was there any evidence of unintended backlash or interpretations of the message, or any evidence of reinforcement in the social network? You can consult any types of sources you wish to try to answer these questions (sources of information do not necessarily need to be scholarly). Create an entry and share your example of a “word-of-mouth” or viral marketing campaign. Answer the following questions:What messages were created?What types of opinion leaders do you think the campaign was trying to target? How successful was the campaign in getting opinion leaders to spread the message? Through what specific interpersonal channels was the message spread? Was there any evidence of unintended backlash or interpretations of the message?