solved Read “Chase Sapphire- Creating a Millennial Cult Brand”(see attachment)The Economics

Read “Chase Sapphire- Creating a Millennial Cult Brand”(see attachment)The Economics of Pricing.pdf & Rogers’ Five Factors in the Diffusion of Innovation.pdf, pls use as guidance of GTM Strategy.Case Study: Chase Sapphire- Creating a Millennial Cult BrandNote: Remember to reference the case’s attached exhibits and financials were relevant.OverviewWhat was the general market for credit card offerings and where was Chase looking to compete?How did the Sapphire concept sit with Chase’s existing product offerings and why was Sapphire an offering the market needed?CustomersDescribe the landscape of segments for credit card customers and based on your answers where is Chase’s best opportunity for the Sapphire?Who are the most ideal customers for the Chase Sapphire card and what are their expectations of a credit card offering?ChallengesWhat are churners and why do they present a challenge?What were the challenges in designing Sapphire to appeal to millennials?How did Chase answer these challenges and fulfill customer expectations at the same time? (pay special attention to the Millennial base)GTMHow did Chase market the Sapphire and why (or why not) do you believe it maximized effectiveness? Could they have done something better?Why or why not do you consider Chase Sapphire to be a success? Back your answers with information from the case.RecommendationsGiven competitor responses and the possible opportunities for Chase after successfully being in the market a while, make a strategic recommendation to senior management on what you think is the best path forward and back your answer with case information. Required Diagrams:SWOT Analysis5C – STP – 4P Analysis