solved Prior to beginning work on this discussion, read the article,

Prior to beginning work on this discussion, read the article, Where Is the Opportunity Without the Customer? An Integration of Marketing Activities, the Entrepreneurship Process, and Institutional Theory, and watch the video, How Great Entrepreneurs See What Others Don’t (Links to an external site.).For the first interactivity, students will define an opportunity to be addressed by the small business venture you selected in Week 1 of the course. You will then complete an Entrepreneurial Opportunity Canvas (EOC) to describe and explain your opportunity. What is important here is that you are able to make the connection between what you hope to accomplish and why it will be of inspirational value to others if you were to succeed.Don’t mistake your business as being the opportunity or the solution. Here are important definitions to keep in mind as you proceed:Inspiration: The desire to want to do something; to have an idea about what to do or create.Imagination: Applying inspiration to identify new opportunities (problems) by engaging in environment and envisioning alternatives.Opportunity: Potential for advancement or progress to meet a need. A question or difficulty calling for a solution or causing concern.Solution: Something that is used or done to deal with and solve an opportunity (problem).Venture: A business enterprise engaged in transforming solutions into outcomes of inspirational value that resolve opportunities (problems).Please follow the instructions as outlined in the W2 Group Interactivity Process Flow (Links to an external site.) for completing and submitting your Entrepreneurial Opportunity Canvas. Please download and use the Entrepreneurial Opportunity Canvas Template to complete the Entrepreneurial Opportunity Canvas blank template.