solved Instagram is an online mobile photo-sharing, video-sharing, and social networking
Instagram is an online mobile photo-sharing, video-sharing, and
social networking service that enables its users to take pictures and
videos. Refer to Advertising on Instagram for more information about Instagram.undefinedUsing the same business that you used for Assignment #1, you will
design a contest in Instagram with the intention of getting more photos
from the campaign participants.undefinedNote: You may create and/or assume all necessary assumptions needed for the completion of this assignment.undefinedInstructionsundefinedWrite a 3–5 page paper in which you do the following:undefinedSelect one product that you would like to utilize for the
Instagram campaign. Specify the main reasons why the company would
benefit from using this product for the campaign.Specify the main purpose of the Instagram campaign for the company
regarding its social media marketing. Next, define the main target
market information (i.e., demographic information, psychographic
information, and the need that the Instagram will address for the target
market) for the campaign.Design the main contest of the Instagram campaign for the
participants, including the main purpose of the contest, the key rules
of engagement for success, and the main incentives for the winner(s).
Create an Instagram post that promotes this contest for your
client. If you are not posting for an actual business or organization,
you will need to include your post content including the picture you
would use in your paper. You will also need to provide a link to an
Instagram account of your own to confirm you are able to set up and use
an Instagram account.* If you do create an actual post, include the link
in your paper. Determine the metrics that you would use to monitor the progress of your campaign. Provide a rationale for your response.Appraise the overall benefits of the company using an Instagram
campaign as an active marketing strategy for the selected product.Compare and contrast the fundamental differences between active
marketing and passive marketing. Next, provide a scenario or example in
which using a passive marketing strategy would bring benefit to this
company. Provide a rationale for your response.Use at least three quality academic resources. Note: Wikipedia does not qualify as an academic resource.