solved I’m stuck on a English question and need an explanation.

I’m stuck on a English question and need an explanation.

What is an advertising copy?
Advertising aims to grab the interest of the prospective customers, and to persuade them to make a purchase, all within a few short seconds.
Advertising copy can be found in print, radio, or television advertising messages and is used to grab the attention of potential customers.
Print adverts make use of both lingüistic and visual text. Full text colour ads can be found in feature magazines. Advertising copy is the written or spoken part of an advert.
In the advert on the left, how was the writer organized the text?
Remember the magazine readers do not have to look at the advertisements, so your ad needs to persuade your readers to take an interest within a few short moments. How does the advert on the left grab the readers’ attention?
Magazine ads do more than just sell products; they promote ideas, suggest ideal worlds, reinforce public opinions, and entertain.
What is the subtext/underlying message of the advertisement?
How persuasive is the advertisement? Give reasons.
Adverts also reflect the culture and values of the society we live in.
Look at the advertisement above. What does it tell you about the values and culture of its time?
Compare and contrast these values with those dealt with in the following talk.
Writing to a specific audience
Effective advertising copy must grab the audience’s attention and make the readers react to it.
Always visualize the kind of people you want to buy the product.
Keep in mind the ideal reader that will buy your product while you are writing.
Write down what you know about the person and think about how to sell your product to them.
Use the same level of formality as if you were talking to your customers in person.
WRITING ACTIVITY (+ 450 words)
Your school wishes to increase the number of IB Diploma students attending your school. Create some advertising copy to appeal to both potential students and their parents. The focus for the advertising campaign should be preparing students for life and work in the 21st century. In your copy as well as promoting all the specific benefits for studying at your school, you should detail all the advantages of the IB Diploma over your national examination system in helping students to prepare for all the technological and social changes in the decades ahead