solved Scenario You work as web design consultant for McInnis Inc.

Scenario You work as web design consultant for McInnis Inc. Your boss, Makenzie McInnis, is aware that you are taking a class in technical communication and would like for you to use what you have learned about audience and purpose to conduct an analysis on two competing Web sites. You might choose the websites of two pharmaceutical companies, clothing stores, or media streaming services, as examples. The information you provide will not only help McInnis Inc. improve their own web presence, but it will also serve to improve the quality of services consultants provide to clients. Tasks Step 1: On page 115 in textbook, complete the “Team Exercise” activity individually (#4; a-c only)—Do not write about how the two sites were perceived by the different members of the group as instructed in the last paragraph. In your overview: indicate the names of the competing websites you reviewed (include the URL address), and give an overview of the products or services. be sure to include the criteria in #4, a-c to help you compare or contrast the two sites in your overview. choose the better Web site based on the criteria you have discussed in #4a-C Step 2: On your own, develop an analysis that discusses how effectively the better Web site relays its message to meet the needs its intended audience using the information presented in Chapter 5. Your analysis of the Web site should include the following: Identify the intended audience (be specific; for example, “men” is not specific. Adult, blue-collar men, ages 35-55 is specific). Who is the primary reader? How do you know? Is the skill level of the intended audience expert, semi-professional, or layperson? Why do you say so? Explain why and how the ad meets the intended audience’s needs. Based on what you learned, is the language in the ad appropriate for the skill level of the intended audience? Give clear examples. Note: If the ad does not contain text, does the visual meet the needs of the intended audience? Explain how. What is the purpose of the ad (the more effective one)? Explain how the Web site effectively displays its intended purpose. Show how the opposing website fails in its attempt to meet the purpose. Discuss the kind of research you think the creator of the better Web site conducted to analyze his audience’s needs, attitudes, and expectations. Illustrate how the better Web site appeals to its audience’s a. Attitudes and expectations? Give an example. b. Education? Give an example. c. Cultural characteristics? Give an example.