solved TOPIC: The relationship between new products and marketing strategy Research

TOPIC: The relationship between new products and marketing strategy

Research Paper: This is a graduate course and students will be expected to research and write papers summarizing in their own words what  they have found on current topics from the weekly readings. Research is  a theoretical review of relevant literature and application of findings  in the literature to a topic related to a specific industry, field, or  business problem.
The research must be conducted using peer-reviewed trade or academic journals.  While Blogs, Wikipedia, encyclopedias, course textbooks, popular  magazines, newspaper articles, online websites, etc. are helpful for  providing background information, these resources are NOT suitable resources for this research assignment.
Please Note: The  UC Library staff are very helpful with assisting students in using the  UC Online Library journal database. Please contact them if you have  issues. In addition, the instructor has provided additional resources,  including a research tutorial, in the “Course Resources” folder in the  “Content” area of the course.
Assignment Requirements:

Choose a research topic from the chapter readings or from the list provided by your professor.
Research/find  a minimum at least four (4), preferably five (5) or more, different  peer-reviewed articles on your topic from the University of the  Cumberlands Library online business database. The article(s) must be  relevant and from a peer-reviewed source. While you may use relevant  articles from any time frame, current/published within the last five (5)  years are preferred. Using literature that is irrelevant or unrelated  to the chosen topic will result in a point reduction.
Write  a four (4) to five (5) page double spaced paper in APA format  discussing the findings on your specific topic in your own words. Note – paper length does not include cover page, abstract, or references page(s).
Structure your paper as follows:     

Cover page
Overview describing the importance of the research topic to current business and professional practice in your own words.
Purpose of Research should  reflect  the potential benefit of the topic to the current business and  professional practice and the larger body of research.
Review of the Literature summarized  in your own words. Note that this should not be a “copy and paste” of  literature content, nor should this section be substantially filled with  direct quotes from the article. A literature review is a summary of the  major points and findings of each of the selected articles (with  appropriate citations). Direct quotations should be used sparingly.  Normally, this will be the largest section of your paper (this is not a  requirement; just a general observation).
Practical Application of  the literature. Describe how your findings from the relevant research  literature can shape, inform, and improve current business and  professional practice related to your chosen topic.

Looking for an Assignment Help? Order a custom-written, plagiarism-free paper

Order Now