solved Case Studies: Look at how Viagra was developed and commercialized

Case Studies: Look at how Viagra was developed and commercialized through an academic paper, and then support a thesis (as noted below) with relevant facts from your readings and internet research.You should create an argument that addresses the following questions in your paper: What role did organizational processes play in the success of the drug? How could Pfizer better manage innovation in the future? Case is found on page 299 in Trott book. You will want to include topics covered by the questions at the end of the case as well as some of the models from chapters 8 & 9.Research Paper format:The above was taken from the college website: Building the Draft EssayHow to begin can be found on our library site: Library Self-Help: Research Skills and ConceptsIt is estimated that the each paper will be 5 to 6 pages single spaced. Be sure to follow proper referencing format and include your full bibliography at the end of the paper.Once you know what you want to talk about and you have written your thesis statement, you are ready to build the body of your essay. The thesis statement will usually be followed by the body of the paper, the paragraphs that develop the thesis by explaining your ideas and backing them up with examples or evidence. This is, of course, the most important part of the paper, because you are giving your reader a clear idea of what you think and why you think it. (After you have completed the body of your paper, you can decide what you want to say in your introduction and in your conclusion.)Development OptionsFor each reason or main aspect you have to support your thesis, remember to state your point clearly and explain it. One useful technique is to read your thesis sentence over and ask yourself what questions a reader might ask about it. Then answer those questions, explaining and giving examples or evidence.Compare and contrast: show how one thing is similar to another, and then how the two are different-emphasizing the side that seems more important to you. For example, if your thesis states that “Jazz is a serious art form,” you might compare and contrast a jazz composition to a classical one.You may show your reader what the opposition thinks–that is, reasons why some people do not agree with your thesis–and then refute those reasons-show why they are wrong. On the other hand, if you feel that the opposition isn’t entirely wrong, you may say so, that is, concede, but then explain why your thesis is still the right opinion.Think about the order in which you have made your points. Why have you presented a certain reason or main aspect that develops your thesis first, another second, etc.? If you can’t see any particular value in presenting your points in the order you have, think about it some more, until you decide why the order you have is best, or else decide to change the order to one that makes more sense to you.Finally, as you build the body of your paper, keep revisiting your thesis with three questions in mind. First, does each paragraph develop my thesis? Second, have I done all the development I wish had been done? Third, and most important, am I still satisfied with my working thesis, or have I developed my body in ways that mean I must adjust my thesis to fit what I have learned, what I believe, and what I have actually discussed?