solved For this option, I would like you to visit the

For this option, I would like you to visit the Centre for Humane Technology. Consciously review the contents of this website and answer the questions below:Does the information on the website change your perspective on social media’s role in society? How so? Explain.If you could change social media, what would that change look like and how would it make the world better?Given what you have learned from the Centre for Humane Technology, is there an ethical dilemma for marketers? Can marketers be just as effective while being humane? Explain your answer briefly. 200-250 words (show some effort to think about/ respond to each question based on reviewing the website above). Focus on important points and quality of your ideas. As we have learned, digital marketing evolves at a rapid pace. Even our eText has not had the opportunity to include TikTok as a social media platform for consideration. As a result of the dynamic state of digital marketing, it becomes critical that marketers stay alert to new tools and practices and learn how to adapt these trends (where relevant) to maximize success for a given brand or organization and its target audiences. This requires ongoing professional development and learning which also makes it an exciting field!After reviewing the Wired.com articles on TikTok, I would like to challenge you to post your thoughts on how to plan for social media marketing on TikTok as it relates to a non-for-profit organization: platform choice, social media objectives, content creation, distribution and evaluation. Post your answers to the questions below. The completion and effort exerted on this exercise will be considered for your contribution grade as with all exercises this semester. Please pay attention to the deadline(s) below for posts. Your post: 200-250 words (show some effort to think about/ respond to each question based on your learning from this week’s lesson and the Wired.com articles). Focus on important points and quality of your ideas. Exercise Questions:undefinedPlatform choice: offer an example of a not-for profit or cause related organization that would benefit from social media marketing using TikTok as a platform. Briefly explain the benefit of using TikTok for the organization.Social media objective(s): for the non-profit organization you identified above, which of the basic social media objectives below would TikTok be most effective with helping to achieve (or, what would TikTok mostly likely help them achieve)? Briefly explain.Build brand equityReach new customers (donors, supporters, volunteers, etc.)Build and maintain customer loyaltyInduce additional purchases (or actions)Improve customer service (support)Provide product/ service information & supportConduct reputation managementContent development: based on what you learned about TikTok’s ‘For You’ algorithm, in general what do you believe are the most important factors to consider when developing content that will engage users? Can you provide an example of TikTok content that considers these factors (e.g., link or screenshot)? See if you can find examples related to not-for-profit causes or organizations.Performance evaluation: if you could choose one metric, which metric would you consider the most important performance indicator to focus on when using TikTok for social media marketing? Briefly explain your answer.