solved The knowledge gained from this course will enable you to

The knowledge gained from this course will enable you to develop a Marketing Strategy Guidebook through the course project.In the textbook Managing in the Next Society, professor, writer, and management guru Peter Drucker stated, “Health care is the most difficult, chaotic, and complex industry to manage today” and the hospital is “altogether the most complex human organization ever devised.” As demonstrated by the course content, understanding marketing principles contributes to mastering this complexity.Each workshop will present information and scenarios addressing the broad scope of healthcare marketing. Workshop One introduces the four generic P’s of marketing: product, price, place, and promotion. In Workshops Two and Three, we relate those principles to six disparate constituencies: physicians, patients, payers, public health, policy/advocacy groups, and political players.Throughout, the exploration of healthcare marketing emphasizes contributions to creative problem solving, strategic development, and meeting the demands of a changing healthcare system. Healthcare marketing encompasses not only product or service development and advertising, but also contributions to corporate citizenship and population health. Workshop assignments address the role of the hospital as a contributor to the overall community and to achieving the goals of multiple policy initiatives that impact the delivery of healthcare.This presentation should be a tool to help healthcare leaders understand effective and ethical healthcare marketing, guide the integration of healthcare marketing into strategic and daily operations, ensure biblically consistent policies and procedures that respect human dignity and professional integrity, and contribute to social responsibility and stewardship.This project spans the length of this course. Work you submit in Workshops One through Four may require modification before you submit the final version in Workshop Five. When completed, this product can serve as a reference for integrating marketing principles into executive leadership of healthcare organizations.Upon successful completion of the course material, you will be able to:Explain the basic principles of marketing and how they relate to healthcare.Evaluate direct-to-consumer marketing of healthcare products and services from ethical and major moral principle perspectives.Define the relevance of community benefit and the reasons and requirements for demonstrating its provision as supported by healthcare marketing.ResourcesMaterial used in previous workshop assignmentsBackground InformationHealthcare marketing is rapidly evolving because of changing trends, the emergence of social marketing, the impact of “Obamacare,” and a focus on quality, outcomes, and prevention. The relevance of such factors as brand identity, market share, strategic objectives, customer experience, and the integration of communications across multiple platforms and channels continues to grow. This course project will create a simplified reference for managing the multiple aspects of marketing in a dynamic and volatile healthcare environment.InstructionsReview the rubric to make sure you understand the criteria for earning your grade.Review the Workshop One course material and your notes.Create at least four to six slides providing overarching guidance for establishing a healthcare marketing and communication plan, addressing:Relevant concepts of marketingMarket DefinitionProducts, Services, and ExperiencesNeeds, Wants, and DemandsValue and SatisfactionTransactions and RelationshipsStakeholdersAdvertising and PromotionEthical considerations: individual, organizational, and professionalApplicable biblical perspectivesYour course presentation should be professional and follow APA formatting. Correct use of citations and references is required.