solved After reading Chapter 6 and looking at peer review journals

After reading Chapter 6 and looking at peer review journals please discuss the Qualitative techniques:
What are the differences between qualitative and quantitative methods?
What are the qualitative techniques our textbook introduced?

What are their strengths and weaknesses ?
Any examples you can share with us?
HI, for feedbacks 1. The difference between quantitative and qualitative approach is that the qualitative tends to focus on understanding a phenomenon from a closer perspective dealing with a larger number of people using survey methods (Rhodes, 2018). Some limitations concerning the quantitative approach would be difficulty in recognizing new and untouched phenomena and interpretation without on control group (Rhodes, 2018). Strengths with reference to this approach would be that it allows generalizing to a broader population, provides informative policy or guidelines and supplies numerical information (Rhodes, 2018).   Qualitative dives deeper in regards to conducting interviews, asking open-ended questions and involves a smaller group of people (Rhodes, 2018). The qualitative approach has limitations such as not having the ability to generalize to the general population, challenges in applying statistical methods (Rhodes, 2018). On the flip side, some of the pros regarding this approach would be that can provide a broader understanding of mechanisms and can disclose information that probably would have not been recognized through pre-determined survey questions (Rhodes, 2018).  At my current employer, HR utilizes the qualitative approach when conducting performance reviews. During this process, employees are assessed on subjective criteria’s such as communication, behavioral and leadership (n.d.). This information provides management with the details needed to help discover is the employee is an asset to the organization (n.d.).  References  Rhodes, J. (2018, August 31). Jean Rhodes. The Chronicle of Evidence-Based Mentoring. Retrieved November 8, 2021, from https://www.evidencebasedmentoring.org/on-methods-whats-the-difference-between-qualitative-and-quantitative-approaches/.   The benefits of qualitative employee performance reviews. Trakstar. (n.d.). Retrieved November 8, 2021, from https://www.trakstar.com/blog-post/benefits-qualitative-employee-performance-reviews/       2.   What are the differences between qualitative and quantitative methods?  Qualitative methods use interpretive techniques where quantitative methods are dependant on the statistical study (Schindler, 2021, p. 81). Qualitative techniques can include a wide range of interpretations from descriptions, decoding, or translations. The main reason for a qualitative method is to hear the person’s reasoning behind the interest of the research (Sambunjak, et.al, 2010). Quantitative methods let a manager know how often or many times that something happens, therefore there would be a deeper understanding of why people think the way they do (Schindler, 2021, p. 128).  What are the qualitative techniques our textbook introduced?  The qualitative techniques that are in our textbook are individual depth interviews and group interviews, and observation techniques. Observation techniques are case studies, ethnography, grounded theory, and action research (Schindler, 2021, p. 128)  What are their strengths and weaknesses?  With so many options of data collection techniques, they all have their strength and weaknesses. For example, a focus group can have the strength of having a large amount of data to work with, however, this large amount of data can be a weakness. With a large amount of data, the people that are used in the focus group can become intimidated if their answer is not the one that was chosen therefore they may change their answer due to the feeling of being pressured (“Table 3 summary of strengths and limitations of data collection method,” 2020).  References:  Sambunjak, D., Straus, S. E., & Marusic, A. (2010). A Systematic Review of Qualitative Research on the Meaning and Characteristics of Mentoring in Academic Medicine. Journal of General Internal Medicine, 25(1), 72-8. http://0634j5yyq.mp03.y.http.dx.doi.org.prx-keiser…  Schindler, P. S. (2021). Business research methods.  Table 3 summary of strengths and limitations of the data collection method. (2020, May 23). ResearchGate. https://www.researchgate.net/figure/Summary-of-str…