solved Part 1 A(please be between 75-150 words, and use references

Part 1 A(please be between 75-150 words, and use references that are based in the United States and they need to be websites) The jewelry industry is a major opportunity for companies that want to break into it. Although, even if the opportunity is there, companies be precise when it comes to business strategies. Alex and Ani SWOT analysis Strengths: Their jewelry is inexpensive and of good quality The firm’s business ethics such as giving to charities, using recycled material and all products are made in the United States Strong female demographic The jewelry industry is a solid business opportunity since it has a large demand in the US and globally Weaknesses: Minimal social media presence The company is not as known as other large jewelry companies outside of the industry Alex and Ani depend on old school brick and mortar retail instead of online retail which is the opposite of what is currently trending around the world Opportunities: To expand as a nationally known brand through social media marketing A wider target market since they specialize in charms connecting with the consumer Establish a bracelet/charm registry to avoid buying friends and family a charm they already own Threats: Large competition such as Pandora which is a globally recognized brand Firms that have a larger online retail presence such as Pandora, Kendra Scott, and Tiffany Reference: https://www.retaildive.com/news/alex-and-ani-files-for-bankruptcy-hoping-for-a-sale/601612/ Part 1 B(please be between 75-150 words, and use references that are based in the United States and they need to be websites) SWOT ANALYSIS for Chick-fil-A Strengths: Large presence in the US with more than 2500 locations in 47 states, Washington D.C., and Canada. Chick-Fil-A is the nation’s second-largest quick-service chicken restaurant chain Well known and successful advertising campaign featuring the Chick-fil-A cow and slogan, “Eat mor chikin” Strong online presence Reported more than $10 billion in revenue Hosts family-orientated events Has a team and a system which focuses on customer service. Weaknesses: Only available in the US and 1 location in Canada. Fewer number of locations compared to top competitors. High concentration in the South, limited presence in the west and mid-western regions. The Chick-Fil-A tradition requires all locations to be closed on Sundays (closed 52 days) This affects sales, and potentially decrease brand recognition and acceptance. High calorie foods (still considered fast food) which can cause obesity in customers Strongly religious Funding Anti-LGBT Opportunities: Franchising opportunities. Individuals in every part of the nation can open new restaurants. This will increase reach and frequency. Chick-Fil-A’s franchises are run under certain rules and restrictions set by Chick- Fil-A, the consistency and quality of the products can help build brand acceptance and drive in new customers. Chick-Fil-A is heavily involved with the sponsorship of college athletics, especially college football. The Peach Bowl was recently renamed the Chick-Fil-A Bowl. Chick-Fil-A will have many successful advertising opportunities during the college football bowl season. Threats: The 2012 anti-gay remarks from the president Cathy resulted in protests, decreased sales, declined building permits, and employee harassment. Chick-fil-A Foundation charitable donation announcement for 2020, which said they would no longer donate to the Salvation Army and Fellowship of Christian Athletes (FCA) created more controversy and resulted in decreased sales. Strong competition with KFC, Popeyes, and other fast-food chains. Rise in raw materials Diseases like the bird flu Changing economic policies, agitation from environmentalists etc. can lead to loss of business. References The Press Room. Chick. (n.d.). Retrieved November 4, 2021, from https://thechickenwire.chick-fil-a.com/press-room. Schneider, G., & Knight, C. (2019, March 26). Years later, chick-fil-A still feels heat from LGBTQ groups over anti-gay marriage remarks. USA Today. Retrieved November 4, 2021, from https://www.usatoday.com/story/news/2019/03/26/chickfila-ceo-gay-marriage-comments-still-impact-reputation-lgbtq-community/3279206002/. Larson, K. (2019, November 20). Can chick-fil-A shed its controversial past? Fortune. Retrieved November 4, 2021, from https://fortune.com/2019/11/19/chick-fil-a-end-donations-salvation-army/. less