solved In this assignment, you will create an original analysis for

In this assignment, you will create an original analysis for a business failure for a selected brand. Select only one brand/product failure from those provided below. 
Using the information listed, as well as your own research, assess the brand/product failure by completing the PowerPoint template located in the Blackboard online course with your original analysis on the business failure. 
At the end of the template, be sure to assess the key marketing principles and concepts the business failed to consider and your recommendations for what the business should have done. Please refer to the grading rubric for this assignment.  Your grade will be based on answer quality, logic and organization, and language and writing skills.
Instructions

Download the following:

Week 6 Assignment Sample       [PPTX] to see an example of a completed assignment.
Week 6 Assignment:       Principles and Concepts of Marketing Template [PPTX] to       your computer and Save As, using       the following identifier: LastName_FirstName_Week6_Assignment.

Select one of the      following marketing failures:

The Rise and Fall of       Circuit City [PDF]. Circuit City was the “go       to” place for all our technological needs. Over the years,       Circuit City built itself into 1,520 stores in the United States and       Canada and 46,000 workers. Competitors popped up, such as       Minnesota-based Best Buy and discount club stores such       as Costco. As a result of many failures, Circuit City       is no longer in business. Sometime during the 1990s, Circuit City       lost its way:

It dumped sales of        popular appliances.
It let a lot of        talented management go to its spinoff store chain, CarMax.
It expanded stores        until they became too impersonal and too large.
It became merely        reactive and not innovative as Best Buy took off.
It had too many stores        in bad locations.
It stopped paying        commissions to its sales force and then fired 3,400 of its most        experienced salespeople in an attempt to save money.
There was a lot of        leadership turnover.
Its commercial credit        became tight.

The Downfall of Toys R Us       — Don’t Blame Amazon!

Founded in April 1948        by Charles Lazarus, an American entrepreneur, Toys R Us became the most        well-known and successful international toy retailer. At its peak,        Toy R Us was considered a category killer. In 2018, seventy years later,        the giant company filed for bankruptcy and closed its stores worldwide.

4 Reasons Amazon’s Fire Phone Was a Flop.

Amazon has been guided        by four principles: customer obsession rather than competitor focus,        passion for invention, commitment to operational excellence, and        long-term thinking. Amazon strives to be Earth’s most customer-centric        company, best employer, and safest place to work. Their name has become        synonymous with online shopping and discount shopping and on the        forefront for most of their consumers’ online needs.
However, not all        endeavors have been successful. In 2014 Amazon released its Amazon        Fire Phone. Consumers and analysts were expecting Amazon to follow its        familiar playbook of offering a cheap, but good-enough product that        could undercut other devices already on the market.  However,        the phoned ended up costing the company a loss of over 170 million.

Google Shuts Failed Social Network Google+.
Google’s primary        mission is to provide people around the world with a search engine to        find information, learn about topics of interest, and make important        decisions. As technology evolves, they claim they will continue to help        everyone find the information they’re looking for.
As the years have progressed,        Google has evolved to offering many different technological items such        as web-based search tools, advertising services, communication and        publishing tools, map-related products, statistical tools,        business-oriented products, developer tools, security tools, desktop        applications, computer products, and cellular devices. In 2011 they even        developed their social media platform Google+, which was meant to rival        Facebook. The idea was for the platform to be synchronized with all        other Google created products and software services for seamless        integration. However, things did not go as planned. By 2019 Google        decided to pull funding in order to reallocate it to more        profitable avenues.