solved In this case, your brand is National University.You are the

In this case, your brand is National University.You are the Advertising Executive at National University and your Quest is to present to the board of directors the plan. In Week 1, you will complete a report on “Today’s Higher Education Advertising.” Include examples of ads you found that illustrate this. The documents below are actual documents used by Higher Education Advertisers in 2018. This is a 3-pager report using APA guidelines. See the Rubric for more detail on grading. (Note: the links below are outside of BB so you will need to follow the instructions upon clicking on them) Also, include a title page and reference page have at least 4 references.Bouchrika, I. (2020, August 24). 11 top trends in higher education: 2020/2021 data, insights & predictions. Guide2Research.Shaw, P. G. (2019, March 28). Expanding beyond the classroom: Adopting a holistic focus on student formation. Evolllution.Parrish, M. (2019, may 14). The new era of marketing strategy. Forbes.Whatman, P. (2020, June 25). Agencies: How to track marketing campaigns from start to end [Updated]. Mention.Bruce, L. (2018, December 27). Boost your enrollment with these 4 strategies for higher education lead generation. Pacific54.Be sure to review the LinkedIn Learning course, Advertising Foundations, found in Course Resources in the menu to the left.Rubric below AdvancedCompetentAdequateNeeds ImprovementMarginalIntroductionPoints Range:17 (17.00%) – 20 (20.00%)Advanced. Paper’s intro and specifics demonstrate thorough and comprehensive development,Points Range:13 (13.00%) – 16 (16.00%)Approaching. Paper’s intro is proficient,Points Range:9 (9.00%) – 12 (12.00%)Adequate. Paper’s intro is adequate.Points Range:5 (5.00%) – 8 (8.00%)Underdeveloped.Points Range:0 (0.00%) – 4 (4.00%)Marginal.ContentPoints Range:17 (17.00%) – 20 (20.00%)Advanced. Content demonstrates a thorough understanding of Advertising creative elements that are insightful, creative, and innovative, and expertly adhere to the analysis.Points Range:13 (13.00%) – 16 (16.00%)Approaching. Content overview demonstrates a mostly creative use of advertising elements, with specific examples that are mostly insightful as described or designed.Points Range:9 (9.00%) – 12 (12.00%)Adequate. Content overview demonstrates an adequate understanding of Advertising creative elements, with attempts at creativity that are basic to the brand analysis.Points Range:5 (5.00%) – 8 (8.00%)Underdeveloped. Content overview demonstrates lack of thorough understanding of Advertising creative elements, with little attempt at insight, creativity, or innovation, and peripheral adherence to brand analysis.Points Range:0 (0.00%) – 4 (4.00%)Marginal. Content overview is missing or lacks of discernible creative elements shown in report.AnalysisPoints Range:17 (17.00%) – 20 (20.00%)Advanced. Analysis demonstrates a sophisticated and effective use of IMC in every aspect of the plan, including how they work together.Points Range:13 (13.00%) – 16 (16.00%)Approaching. Analysis demonstrates a mostly proficient consideration of IMC and viral marketing, event marketing, direct response and other tactics.Points Range:9 (9.00%) – 12 (12.00%)Adequate. Analysis demonstrates a basic comprehension of IMC and viral marketing, providing adequate direct response and other tactics.Points Range:5 (5.00%) – 8 (8.00%)Underdeveloped. Analysis demonstrates lack of thorough knowledge of IMC and viral marketing, providing minimal direct response or other tactics.Points Range:0 (0.00%) – 4 (4.00%)Marginal. Analysis missing or there are no Integrated Marketing Communications elements in evidence.Summary/ConclusionsPoints Range:17 (17.00%) – 20 (20.00%)Advanced. Demonstrates an advanced undertaking, with effort clearly delineated by clarity and purpose in summary and conclusions.Points Range:13 (13.00%) – 16 (16.00%)Approaching. Completed demonstrates a mostly competent undertaking with evidence of clarity and purpose in written communication.Points Range:9 (9.00%) – 12 (12.00%)Adequate. Completed demonstrates a basic undertaking, with adequate though basic understanding or presentation requirement reflected through minimal clarity and purpose in written communication.Points Range:5 (5.00%) – 8 (8.00%)Underdeveloped. Completed demonstrates a lack of thorough planning or preparation, with significant omissions in clarity and purpose in written communication.Points Range:0 (0.00%) – 4 (4.00%)Marginal. Completed missing or not appropriate for a college level course.APA Formatting/Spelling/GrammarPoints Range:17 (17.00%) – 20 (20.00%)Advanced. Student demonstrates a sophisticated usage of APA formatting, correct spelling, and grammar. 0-2 errors observed.Points Range:13 (13.00%) – 16 (16.00%)Approaching. Student demonstrates mostly competent usage of APA formatting, correct spelling, and grammar. 3-5 errors observed.Points Range:9 (9.00%) – 12 (12.00%)Adequate. Student demonstrates a basic understanding of APA format, with mostly correct spelling and grammar. 6-9 errors observed.Points Range:5 (5.00%) – 8 (8.00%)Underdeveloped. Student demonstrates an underdeveloped understanding of APA formatting, with serious omissions / corrections in correct spelling and grammar needed. 10-12 errors observed.Points Range:0 (0.00%) – 4 (4.00%)Marginal. Plan overview is missing, or student fails to demonstrate understanding of APA formatting, spelling, or grammar, with significant (13+) number of errors