solved After five years of stagnant or declining revenues, Domino’s Pizza
After five years of stagnant or declining revenues, Domino’s Pizza did something practically unheard of in the business world. It asked customers for honest feedback and reinvented its product “from the crust up.†The Domino’s “Pizza Turnaround†campaign began with marketing research to understand what customers thought and wanted. Industry research showed that although Domino’s […]