solved     Kindly use the following questions as

 
   Kindly use the following questions as guidelines to your assigned case study:

What are IFG’s current objectives and strategies in these markets?
Examine the cannibalization potential of Lena to IFG’s existing product lines. Using the contribution data provided and your estimates of powder-based coating sales by customer group(from Question 3), estimate how contributions might be affected if IFG’s existing customers switched coatings. What is your assessment of the product potential given cannibalization expectations?
Consider Lena’s strategic role in IFG’s product line using your cannibalization estimates, the product/market fit, and overall product/company fit. What is your overall assessment?
What would your opinion be of the proposed introduction if you were:
An executive from another division of Pintura?
An independent distributor?
An IFG salesperson?
If IFG introduces Lena, what marketing program should it use? Be specific and include all elements of the marketing mix.
What did you learn about product-line planning from this situation?