solved “Culture is the deeper level of basic assumptions and beliefs
“Culture is the deeper level of basic assumptions and beliefs that are shared by members of an organization, that operate unconsciously and define in a basic ‘taken for granted’ fashion an organization’s view of its self and its environment.†— Edgar Schein, Author and former MIT professor
“Culture eats strategy for breakfast.†– Peter Drucker, Author
“The essence of strategy is choosing what not to do.†– Michael Porter, Author and Harvard professor
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Hofstede’s work on cultural dimensions has been widely acknowledged in explaining cultural variations across countries, i.e., individualism/collectivism, femininity/masculinity, power distance, uncertainty avoidance, long-term/short-term orientation, and indulgence/restraint. He further identified six dimensions of organizational culture – organizational effectiveness, customer orientation, level of control, focus, approachability, and management philosophy (“Organizational Culture,” n.d.).
A brilliant corporate strategy can make it or break it, depending on if the company’s culture is aligned well with strategy. Just like what Peter Drucker put it perfectly – “Culture eats strategy for breakfast,” meaning culture has a great impact on a company’s success. For example, Starbucks is not just a coffee shop, but a welcoming “third place” – beyond home and workplace – Â that connects people over coffee (Leinwand & Davidson, 2016). Â At 3M, its culture of interdependence, collaboration, even codependence works well with its innovation strategy. Study shows that companies with high level of culture and innovation strategy alignment experienced a 30% value growth and a 17% profit growth (Jaruzelski, Loehr, & Holman, 2011).
As our world is evolving so fast, companies need to realize that a strategy is critical for screening the changing environment. Organizational culture should be fostered to promote agility; at the same time, understanding the importance of national cultures can help companies stay competitive in the global market. Â
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