solved “A satisfied customer is the best business strategy of all.”

“A satisfied customer is the best business strategy of all.” – Michael LeBoeuf, American Business Author
“It is not the strongest or the most intelligent who will survive, but those who can best manage change.” ? Leon C. Megginson
___________________________________________________________________________________________________________________________________________________
IKEA’s Global Strategy
Walk into an IKEA store anywhere in the world, and you would recognize it instantly. Global strategy standardization is rampant! The warehouse-type stores all sell the same broad range of affordable home furnishings, kitchens, accessories, and food. Most of the products are instantly recognizable as IKEA merchandise, with their clean yet tasteful lines and functional design. 
A global network of more than 1,050 suppliers based in more than 50 countries manufactures most of the 12,000 or so products that IKEA sells. IKEA itself focuses on the design of products and works closely with suppliers to bring down manufacturing costs. 
Look a little closer, however, you will see subtle differences between the IKEA offerings in North America, Europe, and Asia. In America, sizes are different to reflect the American demand for bigger beds, furnishings, and kitchenware. 
Netflix Global Expansion
Netflix’s success is directly related to its global expansion. By 2017, it was operating in over 190 countries, and as of April 2020, Netflix had over 182 million paid subscriptions worldwide, including 69 million in the United States. This is a remarkable achievement for a company that was only in the U.S. before 2010, and in only 50 countries by 2015.
Netflix did not try to enter all markets at once, rather with a three-phase expansion process. The company has partnered with key local companies to forge win-win relationships. In some cases, it has joined with cell phone and cable operators to make its content available as part of their existing video-on-demand offerings. For example, when Vodafone launched a TV service for its customers in Ireland, it included a dedicated Netflix button on its remote controls. More recently, Netflix announced deals with Telefonica in Spain and Latin America and with KDDI in Japan.
And while Netflix believes that “great storytelling transcends borders,” in the words of Ted Sarandos, Netflix’s chief content officer, the company has responded to customer preferences for local content: Currently it’s producing original content in 17 different markets. Importantly, Netflix sees such content production as not just local-for-local, but also local-for-global. In other words, it aims to have content attract an audience not only locally, where it is produced, but also more widely. As such, Netflix potentially reaps the benefits of investing in local content all around the world. 
___________________________________________________________________________________________________________________________________________________
Your task:
Investigate one company and identify its business strategy and entry strategy. How does this company expand internationally to serve its diverse customers? Be specific. 

Looking for an Assignment Help? Order a custom-written, plagiarism-free paper

Order Now