solved ‘Tesla’s cars had rapidly attracted a large and loyal fan
‘Tesla’s cars had rapidly attracted a large and loyal fan base, and sales were growing at an impressive rate. However, designing and launching multiple major car platforms while building a large-scale battery company, a network of charging stations, and operating Solar City was a lot for a company to take on in its first fifteen years. This left some analysts scratching their heads. Was Tesla trying to do too much too quickly?’  Â
Students are requested to read Chapter 6 Defining the Organization’s Strategic Direction of their textbooks. With the conceptual knowledge from Chapter 6 and your own research, answer the following questions.Â
Q1- How would you characterize competition in the Auto Industry?
Q2- What do you think are Tesla’s core competencies? Does it have any sources of sustainable competitive advantage?Â
Q3- What do you think Tesla’s (or Elon Musk’s) strategic intent is?