solved All goods are subject to the forces of supply and

All goods are subject to the forces of supply and demand. Following  considerations have to be made by companies in order balance factors  like competitors, profit and consumer purchasing power:
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Demand Influence
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Demographics: The environemnt within which the good is being sold  and how likely and frequent a purchase is based on number of customers  available or their purchasing power. Furthermore, the location of buyers  plays a role as well. The necessity to travel longer time spans before  being able to purchase the product can be a deterrent. (Peter, J. P.,  & Donnelly, J. H.)
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Psychological Phenomena: Subtle reactions and perceptions towards a  product most customers are subject to. That can include odd pricing  that might lead to the assumption that a product is at a discount. The  price can also be considerable and conveys quality of a product.  (bundling, odd pricing)
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There are also external factors impacting the psyche of buyers  like time costs – that is either subconsciously “measured” or can refer  to a point in time, That can be closely related to convenience like  delivery speed or reduced stress when a product is ordered with express  delivery on release date.(Peter, J. P., & Donnelly, J. H.)
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These could also be psychological costs like the lack of  negotiating or a shortcut and not having to evaluate a lot of  information. A third kind is the behavioral cost.
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A third factor is the price elasticity which is the change in  demand if the price of the product changes by 1%. If the elasticity is  low, it means the consumer price sensitivity is low as well. That can  also mean it is forcibly low and there are no substitutes available.
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Supply Influences
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Pricing Objectives: Pricing has to be aligned with company and  marketing objectives. The most influential considerations are either  focused on a pre-set return on investment, a stable balance of price and  margin or pricing to prevent competition.
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Product-related Factors: One important factor is perishability. If  the good is of organic nature, the quality gradually but progressively  decreases and with it the price.
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Another factor closely aligned with the pricing of demand  influences is distinctiveness. That allows for higher prices if a  product has unique characteristics and there are only a few or no  substitutes on the market. (Peter, J. P., & Donnelly, J. H.)

This is the second discussion post whether you agree or not.
What are demand influences on pricing decisions?

Demand influences on pricing decisions means how the market behaves and reacts on a particular price of a product or when the price is changed (Peter & Donnelly, 2019). The authors (Peter & Donnelly, 2019) discuss about the three demand influences on pricing decisions which are, psychological factors, demographical factors and price elasticity.

1) Psychological factors: About how will the consumers react to the price of the product. The consumer may use price as an indicator of product quality (Peter & Donnelly, 2019). Some consumers may perceive the price to be too high (undeserving of the product). Some consumers may be lured by odd pricing. These psychological factors play an important role in pricing decisions.

2) Demographic factors: The demographics of the target market are identified. Economic conditions of consumers, number of potential consumers, frequency of buying etc. These factors can be used to extrapolate sales at various pricing strategies (Peter & Donnelly, 2019).

3) Price Elasticity: It is the measure of consumer’s price sensitivity. Greater sensitivity of price increases the price elasticity of that product. It is calculated by dividing relative changes in quantity sold by relative change in price (Peter & Donnelly, 2019).

What are supply influences on pricing decisions?

Supply influences on pricing decisions relate to three factors, pricing objectives, cost of the product and nature of the product.

1) Pricing Objectives: These objectives are made from the overall corporate marketing objectives. Some organizations aim to achieve a target return on investment, while some may keep competitive pricing to achieve greater target market share. Thus pricing is determined as per the objectives set by the organization (Peter & Donnelly, 2019).

2) Cost considerations: Cost oriented pricing is used to fix the price of the product which is enough to cover all expenses and make a gross profit. A fixed percentage is multiplied to the cost of the product to get the markup price. Rate of return pricing is applied by manufacturers to achieve the desired income from sales to cover investment costs. The desired percentage rate of return can determine the cost of each product (Peter & Donnelly, 2019).

3) Nature of product: A product should be characterized well to determine its upsides and downsides. Three basic factors which are studied as product characteristics are perishability, distinctiveness and stage in product life cycle. Perishable products have to be placed at prices which offer low profit margins or at the cost prices. Such products can be sold to consumers at high prices (greater profits) during the hours/days when it is new/fresh. Distinct products often bring about the feeling of uniqueness. This uniqueness can be used to sell products at a very high price (high profits). The pricing of the product also depends on the current stage of product on its life cycle. Prices are high during its introduction and growth stages. Prices are not changed in maturation stage. Heavy discounts can be provided to products entering decline phases. Some manufacturers may also ulitize penetration strategy. In penetration strategy, the manufacturer keeps a very low price to enter the market and capture large market shares when the demand was low. Skimming policy is used when the product is pricing very high to earn maximum profits in less time.

I believe that farm produce such as fresh vegetables and fruits can be charged at high prices. High prices in food products indicate product qualty and longevity. Thus consumers would not mind paying increased prices at increased demands for such products. At or before the perishability of the farm produce, the product costs would be the lowest alongwith low demands.

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Please use the textbook for your reference
Peter, J. P., & Donnelly, J. H. (2019). A preface to marketing management. New York, NY: McGraw-Hill Education. 
What are demand influences on pricing decisions?
Demand influences on pricing decisions means how the market behaves and reacts on a particular price of a product or when the price is changed (Peter & Donnelly, 2019). The authors (Peter & Donnelly, 2019) discuss about the three demand influences on pricing decisions which are, psychological factors, demographical factors and price elasticity.
1) Psychological factors: About how will the consumers react to the price of the product. The consumer may use price as an indicator of product quality (Peter & Donnelly, 2019). Some consumers may perceive the price to be too high (undeserving of the product). Some consumers may be lured by odd pricing. These psychological factors play an important role in pricing decisions.
2) Demographic factors: The demographics of the target market are identified. Economic conditions of consumers, number of potential consumers, frequency of buying etc. These factors can be used to extrapolate sales at various pricing strategies (Peter & Donnelly, 2019).
3) Price Elasticity: It is the measure of consumer’s price sensitivity. Greater sensitivity of price increases the price elasticity of that product. It is calculated by dividing relative changes in quantity sold by relative change in price (Peter & Donnelly, 2019).
What are supply influences on pricing decisions?
Supply influences on pricing decisions relate to three factors, pricing objectives, cost of the product and nature of the product.
1) Pricing Objectives: These objectives are made from the overall corporate marketing objectives. Some organizations aim to achieve a target return on investment, while some may keep competitive pricing to achieve greater target market share. Thus pricing is determined as per the objectives set by the organization (Peter & Donnelly, 2019).
2) Cost considerations: Cost oriented pricing is used to fix the price of the product which is enough to cover all expenses and make a gross profit. A fixed percentage is multiplied to the cost of the product to get the markup price. Rate of return pricing is applied by manufacturers to achieve the desired income from sales to cover investment costs. The desired percentage rate of return can determine the cost of each product (Peter & Donnelly, 2019).
3) Nature of product: A product should be characterized well to determine its upsides and downsides. Three basic factors which are studied as product characteristics are perishability, distinctiveness and stage in product life cycle. Perishable products have to be placed at prices which offer low profit margins or at the cost prices. Such products can be sold to consumers at high prices (greater profits) during the hours/days when it is new/fresh. Distinct products often bring about the feeling of uniqueness. This uniqueness can be used to sell products at a very high price (high profits). The pricing of the product also depends on the current stage of product on its life cycle. Prices are high during its introduction and growth stages. Prices are not changed in maturation stage. Heavy discounts can be provided to products entering decline phases. Some manufacturers may also ulitize penetration strategy. In penetration strategy, the manufacturer keeps a very low price to enter the market and capture large market shares when the demand was low. Skimming policy is used when the product is pricing very high to earn maximum profits in less time.
I believe that farm produce such as fresh vegetables and fruits can be charged at high prices. High prices in food products indicate product qualty and longevity. Thus consumers would not mind paying increased prices at increased demands for such products. At or before the perishability of the farm produce, the product costs would be the lowest alongwith low demands.