solved Chapter 14. Customer Satisfaction and Customer Relationships. Chapter 15. Marketing

Chapter 14. Customer Satisfaction and Customer Relationships.
Chapter 15. Marketing Research Tools.
Initial Postings:  Read and reflect on the assigned readings for the week. Then post what  you thought was the most important concept(s), method(s), term(s),  and/or any other thing that you felt was worthy of your understanding in  each assigned textbook chapter.Your initial post should be based upon  the assigned reading for the week, so the textbook should be a source  listed in your reference section and cited within the body of the text.  Other sources are not required but feel free to use them if they aid in  your discussion.
Also, provide a graduate-level response to each of the following questions:

Discuss  how core factors, cues to quality, and interpersonal factors of a  product influence your buying decisions. Discuss with supporting  examples.

Imagine  designing a conjoint for your b-school’s café. In particular, you’re in  charge of the daily pizza orders. Pizzas are tricky—while they’re a  simple food, they can be created in a zillion combinations. What factors  should you test in terms of your fellow students’ likely preferences?  Wheat crust vs. white, thick vs. thin, plain cheese vs. sausage vs.  sausage and green pepper vs. vegetarian (you get the picture). Design a  conjoint that would result in identifying 2 or 3 popular slices that  your café managers could order every morning. The student body knows  you’re responsible—how do you make most of them happy?

[Your post must be substantive and demonstrate insight gained from the course material. Postings must be in the student’s own words – do not provide quotes!] 
[Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced). 
Submitting the Initial Posting:Your initial posting should be completed by Thursday, 11:59 p.m. EST. 
Response to Other Student Postings:  Respond substantively to the post of at least two peers, by Friday, 11:59 p.m. EST. A  peer response such as “I agree with her,” or “I liked what he said  about that” or similar comments are not considered substantive and will  not be counted for course credit.
[Continue the discussion through Sunday,11:59 p.m. EST by  highlighting differences between your postings and your colleagues’  postings. Provide additional insights or alternative perspectives]
Evaluation of posts and responses: Your  initial posts and peer responses will be evaluated on the basis of the  kind of critical thinking and engagement displayed. The grading rubric  evaluates the content based on seven areas:
Content  Knowledge & Structure, Critical Thinking, Clarity & Effective  Communication, Integration of Knowledge & Articles, Presentation,  Writing Mechanics, and Response to Other Students.