solved Discussion Forum—3th and 4th forums combined grading (4) Points–you must

Discussion Forum—3th and 4th forums combined grading (4) Points–you must reply to at least one peer for the (4) Point–This Discussion Forum—will focus on the below:(1) You are part of the Marketing Team for an automotive manufacturer. I’m keenly aware many of you may not have an interest in the automotive / transportation industry; however, please look at this assignment as an example of any opportunity in another industry.(2) Each Group will be assigned a separate automotive manufacturer—based on the Forbes listing of the top (10) by revenue and sales 2019.(3) The focus of the discussion forum—will revolve around your strategic actions that will include a focus of Michael Porter’s (5) Forces/Threats to engage and ensure you are prepared for an opportunity that – includes an electric vehicle that will clearly focus on climate change and minimizing greenhouse emissions. FYI—transportation sector is one of the largest contributors to US greenhouse emissions. Even if you are already in this market—you need to ensure you remain competitive—always focused still on your (4) P’s(4) To minimize a focus too broadly limit your thinking — US marketplace for launch or improvement of your existing line of vehicles.(5) Sharing a document, created by PriceWaterhouseCoopers (PwC)—most of you know PwC is a multinational professional services company. This document is lengthy—you can read some of the key areas to get a sense of how the competitive landscape will give you a competitive advantage—remember using Michael Porter’s at the Industry Domains we need to understand the macro-level. Then – to give us/you that competitive advantage we focus at the micro-level. As you read some of the highlights from the Automotive Industry five trends that are transforming the industry–focus on the below for your vehicle:Automotive Industry–five_trends_transforming_the_automotive_industry.pdf EASCY–acronym E–Electrified A–AutonomousS–SharedC–ConnectedY–Yearly UpdateYour “to do”1. Taking into account Michael Porter’s five competitive forces, what do you think lies ahead for Toyota –as more manufacturers are looking at electric vehicles and climate warming and emission issues? Include the MP’s (5) Forces–are the forces/threats favorable or unfavorable to Toyota2. What do you envision as Toyota’s competitive advantage.3. What are the key strategic actions you should take?- this is a group discussion, please write about 1.5-2 pages- and also need to respond a paragraph of what this person has writtenToyota’s mission is to attract and attain customers with high-value products and services and the most satisfying ownership experience they should adapt to the changes that happen in the environment and achieve customers’ needs. Entering the EV market is challenging for Toyota but it is necessary since the market is going advocating environmental protection. The most important that lies ahead Toyota is that they will face high rivalry since there are many automotive brands that are already promoting their electrical vehicles and having a large market share like Tesla, which has advanced technology on charging pile and autopilot. On the other hand, in their luxury line, Lexus will have a rivalry of BMW, Audi, etc. who also trying to launch their electrical vehicles. The threat of new entrant is relatively high, since the traditional gas cars are more likely to be banned due to environmental protection, climate change, and oil crisis, many traditional vehicle brands are trying to enter the EV market. As well as the threat of substitute, when the market promotes green economy, bicycles like Citi bike, MTA, and other public transportation can be a strong force of substitute since people can support environmental protection at the same time with a lower cost. There is also strong bargaining power of buyers since their core brand Toyota targeted the market of economic and practical, but the customers can still easily change from Toyota to other substitutes and rivalry with similar price and get similar quality. However, the power of supplier is low because there are many available supplies of Toyota products, therefore, has weakened the bargaining power of suppliers.One of the competitive advantages for Toyota is that since they have a low bargaining power of suppliers, they are no risk of supply chain shortage. Once the market will be focusing on EVs in 2030, there will be high demand for electrical vehicles, Toyota’s production can keep up with the market demand. Punctual and efficient delivery can maximize the satisfaction of customers to help the company expand the market, gaining more market share while maintaining the current market. The key strategic actions that I think Toyota should adopt are that they should constantly improve their own quality, service, and increase efforts to research and development of new energy-saving models and technological innovation. When the market has different needs, we need to focus on innovation and development of new battery technology. At the same time, under the condition of ensuring the quality in place, we strive to reduce the cost and consumption of raw materials in order to offer a better retail price and stay competitive in the transition to the EV market.