solved Fourcade & Kluttz (2020) argue that: “In today’s gift-saturated digital

Fourcade & Kluttz (2020) argue that:
“In today’s gift-saturated digital capitalism, refusing digital freebies takes tremendous effort and exposes one to not only miss out on the enjoyment created by participation, but also to social marginalization. In many ways, the relation is obligatory, sustained by the larger social community whose existence is itself largely digital, too.” (Fourcade & Kluttz 2020, pp. 5). 
Explain what this statement means and illustrate your explanation by showing how this obligation to accept gifts operates in one well-known digital platform. 
Please include a footer on each page showing the page number. 
Fourcade, M., & Kluttz, D. N. (2020). A Maussian bargain: Accumulation by gift in the digital economy. Big Data & Society. https://doi.org/10.1177/2053951719897092 
Required ReadingFuchs, C. (2008) Internet and Society New York: Routledge, pp. 161-171 Fourcade, M., & Kluttz, D. N. (2020). A Maussian bargain: Accumulation by gift in the
digital economy. Big Data & Society. https://doi.org/10.1177/2053951719897092
Further Reading
Benkler, Y. (2006) The Wealth of Networks New Haven: Yale UP. 303.4833/BEN
Castells, M. (2011). The Rise of the Network Society Vol. 1: The information age:
economy, society, and culture. 2nd. Wiley
Barassi, V. (2015). Activism on the web: Everyday struggles against digital capitalism.
Oxford: Routledge.
Currie, W.L. (ed) (2004) Value creation from e-business models Oxford: Elsevier
(particularly Joyce & Winch chapter) (available online via library catalogue)
Elder-Vass, D. (2016), Profit and Gift in the Digital Economy, Cambridge University Press,
chapter 1 and pp. 53-61
Eubanks, V. (2017). Automating inequality: how high-tech tools profile, police, and
punish the poor. New York, NY: St. Martin’s Press
Fuchs, C. (2008) Internet and Society New York: Routledge Section 7.2 (pp. 157-189)
303.4833/FUC
Granovetter, M. (1985) ‘Economic Action and Social Structure: The Problem of
Embeddedness’ American Journal of Sociology 91: 481-510, also available in
Granovetter & Swedberg (eds) The Sociology of Economic Life and Biggart (ed)
Readings in Economic Sociology (see ‘Background reading on economic sociology’
above for bibliographic details)
Kelly, K. (2009) ‘The New Socialism’ Wired 17(6)
http://archive.wired.com/culture/culturereviews/ma…
accessed 19/12/14
Lanier, J. (2019). Ten Arguments For Deleting Your Social Media Accounts Right Now.
Vintage
Lumpkin, G.T. & G.G. Dess (2004) ‘E-business strategies and Internet business models’
Organizational Dynamics 33(2): 161-173
McChesney, R.W. (2013). Digital disconnect: how capitalism is turning the Internet
against democracy. New York: The New Press.
Polanyi, K. (2001 [1944]) The Great Transformation Boston: Beacon (particularly
chapters 3-6 and Block’s introduction) 330.942/POL
Rifkin, J. (2014) The Zero Marginal Cost Society New York: Palgrave Macmillan
330.126/RIF
Shiller, D. (1999). Digital capitalism networking the global market system. Cambridge:
MIT Press.
Veliz, C. (2020). Privacy is Power: Why and How You Should Take Back Control of Your
Data. London: Penguin.
Zittrain, J. (2009) ‘The web as random acts as kindness’ (TED talk):

html
Zuboff, S. (2015). Big other: Surveillance capitalism and the prospects of an information
civilization. Journal of Information Technology, 30(1), 75-89.
Zuboff, S. (2019). The age of surveillance capitalism: the fight for a human future at the
new frontier of power. New York: PublicAffairs
Zuboff, S. (2019). Surveillance capitalism and the challenge of collective action. New
Labor Forum, 28(1), 10-29.