solved I’m working on a accounting discussion question and need an

I’m working on a accounting discussion question and need an explanation and answer to help me learn.

The controller at Ranyah Corporation analyzed a proposed equipment purchase for the firm and decided that the investment met all the firm’s criteria regarding payback, net present value, and internal rate of return. Notwithstanding the positive results, top management decided to reject purchase of the machine. Elaborate on why a firm might reject a project even though it satisfies all the capital budgeting analyses.
this is the book : Managerial Accounting 15th Edition Carl S Warren (1)