solved I’m working on a business question and need guidance to
I’m working on a business question and need guidance to help me learn.
read the chapter and answer five questions.
Understand what is market segment
How to segment them
Be able to use segment variables and categorize customers in clusters
What are some separating features? How relevant to business?
Demographic or psychographic
Explain how to identify competitors
Create something unique
Use hotel airline examples, ex. Same product, same prices
Understand what is sales forecasting
Explain different techniques used in sales forecastingno outside resources are required.