solved I need an explanation for this Marketing question to help

I need an explanation for this Marketing question to help me study.

Select three brands of your choice and identify the following:

Brand elements 
Points of difference (POD): Attributes or benefits consumers strongly associate with the brand, positively evaluate, and believe they could not find to the same extent with a competitive brand.
Points of parity (POP): Attributes that are not necessarily unique to the brand but may be shared with other brands.
Brand mantra: is a driving message that captures the essence of your brand and positions it in the marketplace.

Name, logo, symbol, package design, or other characteristic 
(two of the above)
Examples: Apple (design and ease of use), Volvo cars (safety)
Examples: Almarai Milk :   Fresh,  Natural 
Examples: Nike: Authentic Athletic Performance, Disney: Fun Family Entertainment.