solved I’ve attached assignments 1 & 2 to be used to

I’ve attached assignments 1 & 2 to be used to gather some of the content needed. My SWOT Analysis. PLEASE FOLLOW ALL INSTRUCTIONS AND QUESTIONS UTILIZING ALL ATTACHMENTS FOR THE INFORMATION NEEDED TO DO THE ASSIGNMENT.***************My Business Plan is for ENTREPRENEUR Use OPTION B***************
The Four P’s: 
PRODUCT 

What does the customer want from the product/service? 
What needs does it satisfy?
What features does it have to 

meet these needs? 

Are there any features 

you’ve missed out?

Are you including costly 

features that the customer 
won’t actually use?

How and where will the customer 

use it?

What does it look like? How will 

customers experience it?

What size(s), color(s), and so on, 

should it be?

What is it to be called?
How is it branded?
How is it differentiated versus your 

competitors?

What is the most it can cost to 

provide and still be sold sufficiently profitably? 
PLACE
• Where do buyers look for your  product or service? • If they look in a store, what kind? A  specialist boutique or in a  supermarket, or both? Or online?  Or direct, via a catalog? • How can you access the right  distribution channels? • Do you need to use a sales force?  Or attend trade fairs? Or make  online submissions? Or send  samples to catalog companies? • What do your competitors do, and  how can you learn from that  and/or differentiate?
PRICE

What is the value of the product or service to the buyer?
Are there established price points

for products or services in this 
area? 

Is the customer price sensitive? 

Will a small decrease in price gain 
you extra market share? Or will a 
small increase be indiscernible, 
and so gain you extra profit 
margin?

What discounts should be offered 

to trade customers, or to other 
specific segments of your market?

How will your price compare with 

your competitors?
PROMOTION

Where and when can you get your 

marketing messages across to your 
target market?

Will you reach your audience by 

advertising online, in the press, on 
TV, on radio, or on billboards? By 
using direct marketing mailshots? 
Through PR? On the internet?

When is the best time to promote? 

Is there seasonality in the market? 
Are there any wider environmental 
issues that suggest or dictate the 
timing of your market launch or 
subsequent promotions?

How do your competitors do their 

promotions? And how does that 
influence your choice of 
promotional activity?