solved In this first course assignment, you will create a description

In this first course assignment, you will create a description of your selected company and a SWOT matrix that includes trends, strategic positioning, distribution channels, and risks. You’ve already begun this assignment in your discussions.
In the Week 1 discussion, you chose a company (whether your own or the snack food company scenario) and created a description and mission statement for it. In this assignment, you will need to revise your selected company’s description and mission statement based on the feedback you received in the discussion thread. You will also include a brief narrative that provides the rationale for including each component of the mission statement.
Likewise, in the Week 2 discussion, you began work on your SWOT (strength, weakness, opportunity, threat) matrix. Your task in this assignment is to revise your SWOT matrix based on the feedback you received in the discussion thread. You will also summarize the key learnings from your SWOT matrix.
Reminders and Notes
Before beginning this assignment, you may find it helpful to review textbook Chapter 3, “Making Your Plan Compelling.” This chapter provides useful information about how to organize the information in your business plan.
Your chosen company will operate in a 100-mile radius from your home address. Your goal is to reach $1 million in sales by the end of the second year.

Be sure to follow the guidelines, whether you are using the snack food company or the company of your choice.
Snack Food Company Guidelines [PDF].REQUIREMENTS
The specific requirements for this assignment are to write a 3–5 page paper in which you:
Describe the product or service on which the company is focusing, including the company’s name and its significance.

Revise the company’s mission statement based on feedback received in the Week 1 discussion thread, including the rationale for each component of the mission statement.

Place the mission statement within quotation marks.

Use the Mission Statement Worksheet on pages 72–73 of your textbook as a guide.
Describe the trends in your specific industry, focusing on your particular type of product or service.
Research and outline industry trends. Be sure to consider the size and growth rate for the overall industry and for the specific product or service on which you are focusing.
Search the Strayer Library, industry associations, and reliable websites for recent data.

Select the strategic position from the course textbook (pages 146–147) that you believe is the best one for your chosen company and explain how you will implement it to distinguish your product or service from the competition.
Consult Chapter 9, “Strategic Position & Risk Assessment” of your textbook for help in crafting this portion of your business plan.

my company name
Product Description
Café Boomer is a coffee-selling company that offers a variety of beverages, pasta, and pastries, making it a haven for all coffee lovers. It is a coffee center where customers of all works of life can congregate, read, and even get entertainment. Other services such as music and video shows will give customers necessary entertainment while enjoying their coffee. Free Wi-Fi will also help the internet and social media lovers to enjoy their coffee while browsing their favorite sites.

I will be the major shareholder of this company with other partners being my two friends. Since the startup cost will be relatively high, I will finance three-quarters of the company cost while my two friends share the remaining quarter in the proportions of their choice. Since there are existing companies that operate within this industry, the entrance phase will be challenging. The competitiveness of the market due to product and service saturation means that we will have to take a different approach. To improve our success, we will have to partner with companies that already exist in the town so that we can share customers and referrals whenever possible. The company will also offer unique coffee products like Café Espresso Con Pan, Café Miel, and Café Latte. The mentioned beverages are rare in the selected town, and this will be an opportunity to venture into this virgin market. We will also prioritize pastries such as Strawberry Cheese, Banana Pudding, Lemon Crumb Muffins, Blueberry Muffins, and Blueberry Muffins. The ultimate goal is to provide, quality, affordable and unique products and services that meet customers’ expectations.
MISSION
“Café Boomer will boom daily for the sake of serving our customers unique coffee, pastries, and pasta. We cherish our customers and as such, our products will always be affordable, quality, and unique. With a serene and conducive environment, our customers will get to enjoy themselves and relax in our stress-free environment. We will keep growing together and walking the miles of your desires”.

VISION
To offer our customers fresh and unique coffee alongside memorable services that will create a delightful family experience across the community.