solved Influencer marketing is on the rise and getting more complicated.

Influencer marketing is on the rise and getting more complicated. As well, “becoming an influencer” is the aspiration for some kids, even some adults. What do you think will be some of the biggest opportunities and challenges for individual influencers and influencer marketing as a whole? You may respond with your thoughts from any or more than one perspective (followers or the audience of influencers, the general public, businesses who use influencers, or influencers themselves).
Here are a few thought-starters (FYI, you do not have to answer any or all of these; they are provided to help get you started.)

Will      influencers be able to hold the balance of being paid and maintaining      trust and authenticity with their followers? If yes, how? If no, why not?
Do      we need more regulation as this industry grows to protect consumers? If      yes, what do we need? If no, why not?
What      do businesses need to do to effectively work with influencers?
If      someone you know says they want to become an influencer, what advice would      you provide?