solved Look at a company that is failing or experiencing challenges

Look at a company that is failing or experiencing challenges in the area of financial performance.Select and research a company that is having financial difficulties or is on the brink of bankruptcy. Review “Where Can I Find a Company’s Annual Report and Its SEC Filings?” from Investopedia.You can also access specific information about a variety of businesses in the University Library by searching the following databases:University Library > Databases > B > Business Source CompleteUniversity Library > Databases > E > EDGARUniversity Library > Databases > P > Plunkett Research OnlineConduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.Write a 1,050- to 1,400-word analysis. When writing your analysis, complete the following:Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company, and make recommendations for improvement.Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.Create a plan to implement the strategies you selected.Include APA-formatted, in-text citations, and a reference page with at least 3 sources.Rubric: Also – Published in the Announcements!!!Week#5 – Rubric Implementation PlansCOMPANY in DIRE Straits -Criteria Individual Assessment – 1. Evaluation of the company’s current financial plan and recommendations for improvement – 30% of total grade = 30 points2. Strategies for achieving sustainable competitive advantage -30% of total grade = 30 points3. Plan to implement the selected strategies – 30% of total grade = 30 points4. Mechanics & grammar – 5% of total grade = 5 points (Syntax)5. Information literacy – 5% of total grade (References) = 5 points (reference sources)TOTAL POINTS = 100 points TOTAL POINTS /100 points