solved Module2 Case Study___________________________________________________________________________

Module2 Case Study_________________________________________________________________________________________________________________________________________________________________________________________________________________________________Name(s):The fitness boom that arose during the second half of the twentieth century created an explosive growth in the health fitness industry. The latest estimate available from the International Health, Racquet & Sportsclub Association (IHRSA, 2013) indicates that approximately 58.0 million people are members of 29,960 health fitness facilities in the United States, yielding a revenue of $21.8 billion.One of the leaders in the industry is Anytime Fitness. As of 2015, Anytime Fitness had over 3,000 franchised locations in 20 countries, and 2 million clients. Anytime Fitness is based in Woodbury, Minnesota. According to Forbes, Anytime Fitness was the fastest growing health club franchise in 2014. In 2015, Entrepreneur Magazine ranked Anytime Fitness first on its global franchise list.The gym facilities are open 24 hours a day, 365 days out of the year. Their traditional in-house fitness program includes providing equipment for cardiovascular, aerobics, and weight training.Anytime Fitness launched their website, Anytime Health in 2010. The company developed an app for the website in 2011. The app is available to members and serves as a platform to download workouts, track food, and interact with other users.To capitalize on the opportunity represented by the fitness boom, Anytime Fitness has expanded and upgraded its core fitness center operations and offers a number of new business initiatives to add new members and meet its members’ growing needs. Anytime Fitness has introduced personal training services for all clubs, launched a line of nutritional supplements, opened in-club retail stores in approximately one third of their fitness centers, licensed a line of portable fitness equipment under the Anytime Fitness brand name, and started online nutritional and weight loss counseling.Discussion Questions (20 points):1. How does Anytime Fitness interact with various elements in its environment? (5 pts)2. You are a CEO for the Anytime Fitness, a struggling fitness club franchise recently. After the annual meeting with Board of Directors, your company decided to improve customer services to find new customers and increase sales.Outline the “planning process” of the Anytime Fitness based on the following steps (5 pts)Goal:Objectives:Tactics:Roles:Evaluation:3. For the Anytime Fitness, identify 1) a situation that would involve routine decision making and 2) a situation that would involve complex decision making (5 pts)Routine decision making (2 pts):Complex decision making (3 pts):4. Check out the websites of Anytime Fitness (https://www.anytimefitness.com/) and another organization that provides fitness services in your community (e.g., Planet Fitness, Phoenix Fitness, Endurance Fitness). Anytime Fitness to another organization regarding 1) policies, 2) website operations(5 points)Policies (3 points):