solved Need explanation for this Midterm questions. Please provide asap You

Need explanation for this Midterm questions. Please provide asap You work for the corporate marketing function in a US based bank. There have been some marketing efforts to transition clients to on-line banking. Your bank will save more than $1 million a year if 90% of the customers use on-line banking.You have recently received some research with the following adoption rates for various target market segments.Years with bank % Using on-line % of Total Customers1 year 90% 10%5 years 78% 40%10 years 63% 25%25 years 50% 15%40 years 15% 10%Your boss is not concerned about budget and wants you to devise an effective integrated marketing program to reach the goal of 90% of all customers using on-line banking.What market segments would you target? Why did you choose those segments?What messaging and what media (direct mail, inserts, email, etc.) would you use to communicate with each target groups? Include an explanation of your reasoning for the messaging and mediaHow will you measure the success of your strategy?