solved P&G’s new customer segment is “$2 a day consumers” in

P&G’s new customer segment is “$2 a day consumers” in China (Reingold 2011). In your report, answer the following questions:Describe the unmet need(s) of people in this segmentEvaluate the segment attractiveness with the five criteria: substantial, measurable, accessible, differentiable, actionableDevelop a product idea for P&G, and explain how it can satisfy the need of this segmentDraw a strategy canvas that includes:Current products/solutions available in the marketAn ideal value curve for P&G’s new product for $2 a day consumersExplain the strategy canvas with the four actions framework (eliminate, reduce, create, raise)Develop a positioning statement for P&G’s new offering: “To (customer segment and its need), (brand/product) is (concept) that (point of difference)”

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