solved Part 1: Discussion quanstionThis week we will discuss strategic approaches

Part 1: Discussion quanstionThis week we will discuss strategic approaches to communication campaigns.Review the following from Chapter 4 of the O’Sullivan et al.PUNCH (positive, unique, niche, competitive, helps) positioning strategyStrategic approaches (Table 4.1)Then, select a brand (a for-profit company, a non-profit organization, or a government agency) and research recent public messages presented by the brand.In your response (in paragraph form), answer the following questions.Note: Checklist 4.1 could be a helpful resource as you form your response (the checklist is suggested for your own use; you don’t need to include the completed checklist in your response):Describe the brand overall. What does the organization/agency do? What brand characteristics is the organization/agency presenting to the public?Who are the target audiences for the brand? What led you to this conclusion (include examples from the brand’s messaging)?Which strategic approach (see Table 4.1 and Worksheet 4.3) is the brand using to reach target audiences? What led you to this conclusion (include examples from the brand’s messaging)?Analyze whether the brand has used a PUNCH strategy to position itself with its target audiences. Which aspects (positive, unique, niche, competitive, helps) of the strategy are emphasized/evident in the messaging? Which are not emphasized/evident? Cite examples from the brand’s messaging to support your analysis.How can the brand strengthen its brand identity? Include any suggestions to strengthen the brand’s messaging.Develop a succinct positioning statement for the brand (Worksheet 4.1 can serve as a resource for this part of the assignment).Part 2:Assignment Instructions: AUDIENCE SEGMENT DESCRIPTION Research and develop a customer profile for the target audience for your client organization.Review the readings from Week 3 related to audience segmentation.Provide a complete description of at least one target audience segment for the communication plan you are developing for your client organization.oDescribe the audience segment’s demographics and psychographics.Format: Submit your audience segment description as a half-page paper, or a 2-minute PowerPoint presentation (2-4 slides).oNote: If you complete this assignment as a presentation, that information will need to be added to your Strategic Communication Plan in paper form in later stages of development.I will upload week 3 my discussion and professor’s comment below. plz check