solved Personal/Professional Marketing PlanEvery successful business has a marketing plan to
Personal/Professional Marketing PlanEvery successful business has a marketing plan to help it succeed in promoting and selling its product and/or services. YOU are a product/service in the market place and in order to be an attractive offering to your customers/employers who are looking to purchase your services (via a job offer or choosing to do business with you, it is important for you put your best foot forward. With that in mind I want you to create a marketing plan that highlights YOU! While this assignment will not exactly mirror a marketing plan for a company’s product there are many parallels which will allow you to create a personal/professional marketing plan. While your personal goals and interests impact your professional plans, this assignment should focus on your professional identity and not include things such as traveling to Greece, getting married, having a family, or competing in a sumo wrestling match.Elements you will surely wish to include are:1. Mission Statement – what are your career goals?2. SWOT analysis – what are your current strengths and weaknesses as it relates to being a professional or the profession in which you wish to work?3. Objectives and goals – what are your professional aspirations short term, intermediate term, and long term? Industry, position, income goals, life style goals as it relates to work, etc?4. Environmental factors which impact your ability to succeed in your desired profession – which factors exist in the environment (e.g. technology, cultural, regulatory, economic).5. Marketing mix variables/marketing strategy – apply the 4 P’s (i.e. product, price, place, promotion) to yourself which will enable you to be competitive in the market place. What are your assets, abilities, traits that make you attractive to the market? What are your salary/income demands? If you have no idea, conduct some research to learn what you are worth or learn what others are being paid for the position that you aspire to – you should always know your worth in the market! Where do you want to work (i.e. country, region, state, industry)? How can you most effectively market yourself (e.g. resume, LinkedIn, Indeed, networking).