solved Refer to Case 1: Monsanto Attempts to Balance Stakeholder Interests
Refer to Case 1: Monsanto Attempts to Balance Stakeholder Interests
Investors have been complaining about Monsanto’s philanthropic initiatives because they believe they are costing Monsanto valuable resources and do not contribute value. As an executive of Monsanto, how would you explain the value of these initiatives from a stakeholder perspective?
Be sure to address:
Monsanto’s ethical culture
Monsanto’s ethical responsibility, specifically in their use of products such as Roundup
Refer to Case 2: Starbucks’ Mission: Social Responsibility and Brand Strength
You have been asked by Starbucks to advise them on ways that they can increase their sustainability. Several options are being discussed, such as looking into more eco-friendly cups to deducting an additional ten cents for everyone who brings in a personalized cup. Provide some recommendations on ways you think would be most beneficial to Starbucks in increasing its sustainability.
Be sure to address:
Starbucks’ social responsibility
Starbucks’ overall corporate strategy
Identify Starbucks’ competitive advantage and how it relates to sustainability