solved SMM Plan Part OneEssential to creating an effective social media

SMM Plan Part OneEssential to creating an effective social media marketing plan is the ability to analyze the environment in which the product or service will be offered. In Week Three, write at least 1200 words, creating the Brief Overview, Social Media Presence, and Competitive Analysis sections of your plan which includes a SWOT analysis. Please refer to the Social Media Marketing Outline for additional information. Submit the project through the Assignment Manager link IBrief OverviewNOTE : The following tips provide suggestions for constructing an effective overview section:1. Describe the industry and company in order to set the stage for the decision makers by providing a quick look at the past, present, and likely future of the industry and the company’s track record within that industry.2. Carefully identify the target market of the company based on segmentation strategies discussed in the textbook and during the Live Collaborate Session3. Explain the competitive advantage in order to show how the company can realize significant gains by using social media marketing.4. Describe how social media marketing can contribute by concisely listing the social media actions that will be required to secure the competitive advantage.II. Social Media PresenceNOTE : The following are five key metrics for auditing a company’s social media presence on individual social media platforms:Sentiment Analysis – Shows the number of positive, neutral, or negative mentions on each social media platform where the company has a sizable presence.Reach – Indicates the number of Twitter followers, Facebook fans, LinkedIn group members, Flickr view count, and so on.Company Posts – Measure how often the company posts on each social media platform.Feedback – Shows the number of comments, likes, or replies to company-generated content. Average Response Time – Assesses response time to user comments on the company’s social media properties.III. Competitive AnalysisNOTE : A Social Media SWOT Analysis identifies a company’s strengths and weaknesses on social media platforms as well as the opportunities and threats on the social web. Once all the factors for a company have been profiled, it is possible to determine the appropriate strategy in the SWOT Matrix. Your research must also include at least 5 additional academic or current news (e.g., journal articles) resources in addition to your textbook to support your conclusions.