solved The document should be 1200- 1,500 words and address the

The document should be 1200- 1,500 words and address the following points listed below.develop a case study analysing a real marketing problem situation where existing problem need to be solved. It should relate the theory to a practical situation;You must use an existing company trying to solve a specific marketing problem.A marketing problem could be a launching of a new product or service, increase sales with developing the cash flow, keep the customers with the company due to the covid 19, marketing mix approach, digital marketing development, promotion, events, public relation and others.Recommended sources for case studies, https://businesscasestudies.co.uk/Marketing subjectsBranding Competitive Advantage Customer Focus International Marketing Market Research Marketing Mix Marketing Planning Marketing Strategies Place Price Product Product Launch Product Life Cycle Product Portfolio Promotion Segmentation SwotTake examples from the website above for using on your own case studyYou must use at least 7 references with the citations in the contextUse short paragraphs with many sub headers which will be included the table of contentsSynopsis/Executive Summary 200 words This will be developed as the last step for your assignment. • Outline the purpose of the case study.Write the objective, what is the target of this case study• Describe the field of research. The field is related with the theory and the area which your case is involved.• Outline the issues and findings of the case study without the specific details. Briefly describe them• Identify the theory that will be usedState your academic theory for this specific case studyFindings 400 words• Identify the problems found in the case by: analysing the problem, supporting your findings with facts given in the case, the relevant theory and course concepts. searching for the underlying problemsidentify the problems with the guidance of the theory and the factors that are related to the theory. For example, if you are developing a case study related to marketing mix, take each element and check for any missing parts in your case study Discussion 500 words• Summarise the major problem/s.You connect the findings problems from previous section as a summary showing the priorities and importance of each• Identify alternative solutions to this/these major problem/s. We need to identify more than one solution which will be derived by the proposals of the theory and the practical solutions • Briefly outline each alternative solution and evaluate its advantages and disadvantages We need a critical analysis of each of the solution showing the advantages and disadvantages and the future impact for the organisation Recommendations 400 words• Choose which of the alternative solutions should be adopted.You must choose only one solution with the specific criteria adapting the characteristics of the organization.• Briefly justify your choice explaining how it will solve the major problem/s.Explain which problems will be solved with this solution, might be not solved all the problems • This should be written in a forceful style as this section is intended to be persuasive.• Here integration of theory and coursework is appropriate. References You should use the Harvard Referencing System

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