solved The purpose behind this mini-project is to let you apply

The purpose behind this mini-project is to let you apply what we learnt in chapter 6 (segmentation) in a fun context – creating a print ad. Specifically, how the segmentation based on psychographics (lifestyle) can drive your advertising strategy. Lifestyle is defined as a person’s pattern of living as expressed in his or her activities, interest, and opinions. The most commonly used lifestyle classification is SRI Value and Lifestyles (VALS). Based on two major dimensions of primary motivation and resources, it divides consumers into groups as you see in the figure below. Thinkers group only is what I need for this assignment. It is a group project and we are three members, ( what thinking process your group went through) so try to explain this as a group work.