solved This activity/assignment will allow students to systematically understand the general

This activity/assignment will allow students to systematically understand the general and specific environments of business.

Activity I: Select
any company of your choice. Identify its strengths and weaknesses. Then
analyze the company’s context, customers, competitors, and
collaborators.

This activity/assignment will help students understand the importance and impact of market segmentation.

Activity II: What
social problems do you think is the world’s biggest? Wars? Global
warming? Resource imbalances? How could you start to solve a big social
problem through marketing?.

The
assignment is to answer the question provided above in essay form. This
is to be in narrative form and should be as thorough as possible.
Bullet points should not to be used. The paper should be at least 1.5 – 2
pages in length, Times New Roman 12-pt font, double-spaced, 1 inch
margins and utilizing at least one outside scholarly or professional
source related to marketing management. The textbook should also be
utilized. Do not insert excess line spacing. APA formatting and citation
should be used.