solved This item of coursework, a blog piece of no more
This item of coursework, a blog piece of no more than 1500 words, this task requires students to advise any organization of their choice on how to effectively manage international marketing activities against the backdrop of recent and continuing global developments – global pandemics; advances in digitalization and technology; drive for netzero or environmental sustainability; heightened focus on social justice and inclusion; and rising global trade frictions and power dynamics.
Students are required to focus their discussion on one or two of the above global developments and relate their advice to no more than two of the following areas:
(a) Â Â Â Â Â Â Â Â Â international product/service decisions or strategies;
(b) Â Â Â Â Â Â Â Â Â international distribution decisions or strategies;
(c) Â Â Â Â Â Â Â Â Â international communication decisions or strategies Â
(d) Â Â Â Â Â Â Â Â Â international pricing decisions or strategies;
(e) Â Â Â Â Â Â Â Â Â international supply chain decisions;
(f) Â Â Â Â Â Â Â Â Â Â country market selection for international markets;
(g) Â Â Â Â Â Â Â Â Â entry mode selection for international markets.
Higher marks are likely to be gained by submissions which demonstrate understanding of how the complex and dynamic environmental context faced by international marketers could be managed through effective international marketing decision making.                                                                                        Students must use a referencing style that conforms to one of the international standards and pay regard to the passage in the student handbook which states: “All work submitted …. must be expressed in the student’s own words and must incorporate his or her own ideas and judgementsâ€. The following links could help students in crafting their blog piece:
How to write an engaging blog | The University of Edinburgh
How To Use References In Your Blog Posts – WhoIsHostingThis.com
How to Write a Blog Post in 2021: The Ultimate Guide (smartblogger.com)
An interesting example of a blog piece:
Has the pandemic changed public attitudes about science? | Impact of Social Sciences (lse.ac.uk)
There should be provision of original ideas or new insights based on independent thoughts and creative thinking. And a logical arrangement of work into sections (introduction, main points and conclusions) with appropriate paragraphing, linking and signposting and the presentation must be appropriate by putting across ideas clearly